Hello everyone, I am a new intern here who recently joined the Four-Eyed Media team. I will be heading to Purdue University this summer! The Four-Eyed Media team focuses on prioritizing women and each individual’s specific needs, a team that matches my own priorities.
I own a morkie (Yorkie and Maltese) named Max, and I am hoping to find another dog to name it Ruby. In my free time, I enjoying watching all kinds of shows and explore nearby parks. When a pandemic isn’t happening, I love to travel the world. I have been to primarily Asian countries, with my favorite being Vietnam and Singapore.
I’m Mallory Hicks, a 22-year-old resident of Indianapolis. I recently joined the Four-Eyed Media team! I come from a mixed background of social media, event planning, marketing, and teaching. When I found Four-Eyed Media, I knew it was a movement I needed to be a part of. I know the world is moving fast right now and every day seems like a new challenge, but we all have to keep moving in a positive direction. As a modern, progressive woman, I knew that Four-Eyed Media had a great future ahead with helping modern, progressive women grow professionally and personally!
I’m here to be a new voice to help Lindsey move this wonderful company forward but to also help YOU move forward. I am here to help every reader in any way possible. I’m also SO excited to see what the future holds for Four-Eyed Media and I can’t wait to take this journey with all of you. We are in this together ladies!
When I think of building a business brand, I think of how important partnerships are. I think of how building those relationships with people is what makes a company personable and relatable. That is why I decided to offer free advertising on my website. Even if the business isn’t related to what F.E.M is offering, I believe running a business is hard enough already without worrying about advertising. Advertising is the least I can do for another business.
Partnerships within the small-business community is important because we can lift each other up. Especially during the COVID-19 when a lot of small businesses aren’t thriving as they should. There should be some sort of comraderie between business owners, to me this is my due diligence. I am here for you, business owner. I want you to thrive. I want to help however I can. I want to build a partnership.
If you are interested in placing a site-friendly ad on my site, send me the image at foureyedmedia at gmail dot com.
I use the word VOICE often, it’s a part of my business plan. It is the thing that is most important to me as an author, woman, mother, wife, business owner ETC. If I don’t have a voice, I am not sure what that means! However, I want to define this for you, my readers, potential business partners, or fellow artists. When I use the word VOICE, I mean your creations.
Whether you write, draw, paint, edit, read or whatever. The outcome is always your voice. Your VOICE is who you are as a creator. It’s what you put out into the world for people to recognize who you are. It is what you are when you speak or create. Your voice is everything. That is why it is so important to me as part of my business.
I have been in sticky situations in business where I was overlooked, my work was not appreciated, I wasn’t heard or seen. I know how harmful that can be to a person. I know how important it is to have recognition for something you feel strongly about. That is why your VOICE is so important. That is why my definition of voice needed to shared.
One of my biggest pet-peeves is when someone says, “It’s not personal, it’s business.” It drives me crazy to hear people say this, and it makes me wonder, “Why am I here then?” I get the sentiment behind the statement, but it just isn’t true. All businesses started our personal so why the big rush to go mainstream and corporate? What’s the big rush to make everyone you’re working with a number and not a person?
With Four-Eyed Media, staying personal through business practices is one of my main goals. People who take the time to write and share their voices, their passions, their life with me is going to get a personal and working relationship with me. I can’t stress enough how important it is for me to be on a different level.
I understand business has to have some contingencies, but maintaining the essence of personal over the practice of business is important to me. If a person can be open and honest and put in the work, then I can too. At the end of the day, the business aspect will prosper but the person I am working will know that what they are doing is important to me, personally.
When I first decided to start F.E.M I was going to merge everything I was doing into one business, but now that I am working out some of the kinks I am finding that my imprint and author brand are different and should stay separate.
Of course, my imprint will be what I use when I publish, but what I am doing under the F.E.M umbrella is a little different than what I am doing with my author brand. They both go hand-in-hand, and I am okay if people link the two, but I am not sure how to make them fit into one project.
I am learning so much as I go about how I want to shape my business and my author brand, I am learning about what kind of writer I want to be and also what kind of business woman I want to be. I know this is going to take time, but I will do what I can to get things rolling in the right direction for me.
Do you wear many hats? Can all of the projects you have going on fit under one main project? Do you think it’s better to keep these brands separate or should they be one brand?