When I think of building a business brand, I think of how important partnerships are. I think of how building those relationships with people is what makes a company personable and relatable. That is why I decided to offer free advertising on my website. Even if the business isn’t related to what F.E.M is offering, I believe running a business is hard enough already without worrying about advertising. Advertising is the least I can do for another business.
Partnerships within the small-business community is important because we can lift each other up. Especially during the COVID-19 when a lot of small businesses aren’t thriving as they should. There should be some sort of comraderie between business owners, to me this is my due diligence. I am here for you, business owner. I want you to thrive. I want to help however I can. I want to build a partnership.
If you are interested in placing a site-friendly ad on my site, send me the image at foureyedmedia at gmail dot com.
One of my biggest pet-peeves is when someone says, “It’s not personal, it’s business.” It drives me crazy to hear people say this, and it makes me wonder, “Why am I here then?” I get the sentiment behind the statement, but it just isn’t true. All businesses started our personal so why the big rush to go mainstream and corporate? What’s the big rush to make everyone you’re working with a number and not a person?
With Four-Eyed Media, staying personal through business practices is one of my main goals. People who take the time to write and share their voices, their passions, their life with me is going to get a personal and working relationship with me. I can’t stress enough how important it is for me to be on a different level.
I understand business has to have some contingencies, but maintaining the essence of personal over the practice of business is important to me. If a person can be open and honest and put in the work, then I can too. At the end of the day, the business aspect will prosper but the person I am working will know that what they are doing is important to me, personally.
When you think of horror-style writing and authorship where do your immediate thoughts go? Stephen King? Dean Koontz? Matt Shaw? Well, those names and their work are well and good, but you are surely sleeping on C.V. Hunt. She is a powerhouse author, owner, and editor at Grindhouse Press who specializes in a feminist approach to horror and gore writing. Her voice is unique and badass, to say the least. She writes about topics that are inappropriate and awesome. She pushes the envelope with her storylines and she pounds out some major work. From a fangirl perspective, she is living the dream. As a business owner and writer, I know there’s more than what meets the eye (or the four-eyes).
I was lucky enough to get an interview with C.V. Hunt. I mustered up the courage to ask her (there was no sliding in the DM’s, it was more of a sneaking and hoping in her DM’s) and she said yes! Of course, now I feel that we should be best friends…I digress. However, being able to interview her almost seems surreal. You read someone’s work, you see their books all over your wishlist and you follow their updates on social media, it can feel like fantasy featuring that person on your website, but alas, it is real! And I am super excited to be able to fangirl over her!
FEM: When did you start writing? When did you realize it was something you could do for more than just a hobby?
C.V: I started writing about eleven years ago. A lot of major things happened and I realized I wanted to leave something behind when I died. My brother and I had a long conversation and I don’t know what made me decide I was going to try to write a book but I went home and started writing the next day. After I finished my first book all I wanted was to find a way to get a physical copy of it to put on my shelf—I didn’t care if it was just printed off at a Kinko’s—and after a few rejections, I discovered self-publishing.
FEM: You have an extensive list of books under your belt, what is your process for starting and finishing books?
C.V: Normally something will inspire a thought. Something like a song or even going on a vacation. I’ll play out either the beginning or ending of the book in my head as if it were a movie. If it’s something I’m drawn to I will sit down with a piece of paper and write down my main character(s) age, occupation, physical description, and pick their name based on common names of people born the same year they would’ve been born. I may write down a few ideas or dialogue but I don’t do an outline. After that, I spend the most time on the first sentence. I really try to capture the readers’ attention in the first sentence and pique their interest to keep going. From there I just write it as it comes. A lot of the time the story ends of being something completely different than what I originally had in mind. It depends on my mood but I usually write for a couple of hours in the evening after my day job or on the weekends. I usually don’t write for more than three hours at a time.
FEM: You love horror and sleaze, but is there a genre you are secretly drawn to?
C.V: I really enjoy true crime and biographies from people with unusual professions.
FEM: What is your favorite book?
C.V: This changes all the time. At the moment I’m always recommending Wetlands by Charlotte Roche.
FEM: Who inspired your writing? Your business ventures?
C.V: Authors like Bentley Little, Bret Easton Ellis, and Dennis Cooper inspire my writing the most. As for my business ventures, I don’t know if there is any one person who inspires it. I enjoy being able to curate the look and feel of a line of books.
FEM: 10 years for Grindhouse Press, that is a huge accomplishment, how does owning a small press affect your writing? Does it hinder your process or help it?
C.V: Publishing is definitely a hindrance on my own writing. I used to be able to write two or three books a year. Now I’m lucky to write a novella a year and have considered taking a couple of years off from my own writing to give my authors the attention they deserve. I knew this would be the case after talking to a few publishers who’d started as writers.
FEM: What advice can you give other business owners to help with the longevity of their businesses?
C.V: Be prepared to have it consume all your free time. Set some sort of schedule so you’re not working every moment you’re awake. Don’t burn yourself out.
FEM: If you could start your writing career over again, what would you do differently?
C.V: Oh, yes. I would’ve had a couple more pseudonyms. I write several genres and I feel having some of my work under a separate name would’ve been beneficial.
FEM: What do you want people to know about Grindhouse Press?
C.V: If you’re looking for some gritty horror that can at times push some people’s comfort level you might want to check out our books. I publish all types of horror sub-genres but favor things that are more transgressive or over the top.
FEM: Do you have any events, podcasts, interviews coming up that you would like toshare?
C.V: With the pandemic happening we’ve canceled all events for the rest of 2020 but I will be in the celebrity room at Scare That Care in Williamsburg, Virginia 2021. I don’t currently have any podcasts or interviews coming up.
FEM: How many pairs of glasses do you own? What is your favorite pair? Can you share a picture?
C.V: I just recently had an eye exam and my prescription changed. I had to get rid of eight, I think. I kept two pairs I really like and I hope to get the lenses changed in them sometime. I have another two with the correct prescription. So, four at the moment.
FEM: Lastly, what does C.V. stand for?
C.V: My first name is Carrie. V is my real middle initial. My last name is not Hunt. I don’t exist online under my real name. I prefer to keep that a secret. 😉
BIO: C.V. Hunt is the author of Ritualistic Human Sacrifice, Baby Hater, Cockblock, Home Is Where the Horror Is, Halloween Fiend, Murder House, and many other books. She lives in Dayton, Ohio.
Hello everyone, I am a new intern here who recently joined the Four-Eyed Media team. I will be heading to Purdue University this summer! The Four-Eyed Media team focuses on prioritizing women and each individual’s specific needs, a team that matches my own priorities.
I own a morkie (Yorkie and Maltese) named Max, and I am hoping to find another dog to name it Ruby. In my free time, I enjoying watching all kinds of shows and explore nearby parks. When a pandemic isn’t happening, I love to travel the world. I have been to primarily Asian countries, with my favorite being Vietnam and Singapore.
I’m Mallory Hicks, a 22-year-old resident of Indianapolis. I recently joined the Four-Eyed Media team! I come from a mixed background of social media, event planning, marketing, and teaching. When I found Four-Eyed Media, I knew it was a movement I needed to be a part of. I know the world is moving fast right now and every day seems like a new challenge, but we all have to keep moving in a positive direction. As a modern, progressive woman, I knew that Four-Eyed Media had a great future ahead with helping modern, progressive women grow professionally and personally!
I’m here to be a new voice to help Lindsey move this wonderful company forward but to also help YOU move forward. I am here to help every reader in any way possible. I’m also SO excited to see what the future holds for Four-Eyed Media and I can’t wait to take this journey with all of you. We are in this together ladies!
I use the word VOICE often, it’s a part of my business plan. It is the thing that is most important to me as an author, woman, mother, wife, business owner ETC. If I don’t have a voice, I am not sure what that means! However, I want to define this for you, my readers, potential business partners, or fellow artists. When I use the word VOICE, I mean your creations.
Whether you write, draw, paint, edit, read or whatever. The outcome is always your voice. Your VOICE is who you are as a creator. It’s what you put out into the world for people to recognize who you are. It is what you are when you speak or create. Your voice is everything. That is why it is so important to me as part of my business.
I have been in sticky situations in business where I was overlooked, my work was not appreciated, I wasn’t heard or seen. I know how harmful that can be to a person. I know how important it is to have recognition for something you feel strongly about. That is why your VOICE is so important. That is why my definition of voice needed to shared.
During these trying times we are all facing, it almost seems selfish to share what F.E.M is offering. I want to be open to the pandemic, but I also want to push people to want to create. How can I offer that to people when morale is so low with the human race? How can I tell creators I want to lift them up through this trying time and share their voice, their work and what they are contributing to the world?
It seems like risky business to promote your business at this time with so many losing their jobs and money being a hot topic through the COVID-19 pandemic. It seems insensitive; almost. But the answer is simple, you just do it! Give people the opportunity to know you and what your company offers and let them decide if you are ruthless or encouraging, and hope for the latter!
Just follow through with an open heart and an open mind that not everyone is okay and even if you offer something amazing, others might not be on board right now. Just encourage the best you can and stay as positive as you can. I create, so I want others to create. There are so many wonderful voices out there that need to be shared, why would I ever stop trying to do that?
Stay healthy and safe and know that my services are still available through this crisis.
Four-eyed Media is proud to partner with Nichole Thomas and journey with her towards completing her memoir. She has a story to tell and F.E.M is here for it. Let’s learn a little more about her.
Nichole Thomas was born and raised in Indianapolis, Indiana. She attended Indiana University Purdue University Indianapolis majoring in Civic Leadership in her late 30’s before deciding to put her education on hold to pursue her dream of writing. Nichole has been an active member in the community and has run for office locally in hopes to make a positive impact in her neighborhood. She has two adult children, Ashley and Austin and one granddaughter, Aria. In her spare time, Nichole loves to read, binge watch obscure series on various streaming platforms and travel as much as possible.
When I first decided to start F.E.M I was going to merge everything I was doing into one business, but now that I am working out some of the kinks I am finding that my imprint and author brand are different and should stay separate.
Of course, my imprint will be what I use when I publish, but what I am doing under the F.E.M umbrella is a little different than what I am doing with my author brand. They both go hand-in-hand, and I am okay if people link the two, but I am not sure how to make them fit into one project.
I am learning so much as I go about how I want to shape my business and my author brand, I am learning about what kind of writer I want to be and also what kind of business woman I want to be. I know this is going to take time, but I will do what I can to get things rolling in the right direction for me.
Do you wear many hats? Can all of the projects you have going on fit under one main project? Do you think it’s better to keep these brands separate or should they be one brand?
The new year is finally here! What that means for F.E.M. is more goals, more business relationships and more awesome-ness. This means that I will move with purpose and I will develop F.E.M to become something that I am proud of.
Every day I am making lists and thinking of ideas, but with the new year, those lists will start to become tangible things. Four-Eyed Media, will become the imprint that I wish I had started with instead of the shotty publishing house I began with. F.E.M is lessons learned. My business practices will be how I want to be treated in business.
Is there something you want to accomplish in the new year? Can F.E.M. support you? Happy New Year all, I know that I will be better than I was yesterday.