Posted in Author Brand, Business Owner, Empower, Publishing, Services, Voice, Women In Business, Writing

Keeping Business and Author Brands Separate-An Executive Decision.

When I first decided to start F.E.M I was going to merge everything I was doing into one business, but now that I am working out some of the kinks I am finding that my imprint and author brand are different and should stay separate.

Of course, my imprint will be what I use when I publish, but what I am doing under the F.E.M umbrella is a little different than what I am doing with my author brand. They both go hand-in-hand, and I am okay if people link the two, but I am not sure how to make them fit into one project.

I am learning so much as I go about how I want to shape my business and my author brand, I am learning about what kind of writer I want to be and also what kind of business woman I want to be. I know this is going to take time, but I will do what I can to get things rolling in the right direction for me.

Do you wear many hats? Can all of the projects you have going on fit under one main project? Do you think it’s better to keep these brands separate or should they be one brand?

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